Case Study - Nouveau Monde Magazine
Website & App
Benjamin Franklin needed to be rebranded to extend it's reach and reflect authority in the online news industry. BF was an online news magazine created and ran by FUSAM (France USA Media). FUSAM News Agency is the number 1 French News provider in Southern California. With correspondants in every major US City, their teams keep the French community updated on important topics such as international and American politics. Partners with ColCoa, the official French Film Festival in Los Angeles, they cover the entire festival, events and movie premieres.
Defining the Challenge
Benjamin Franklin, created
10 years ago, needed a complete rebranding, a new creative direction, marketing strategy,
and a new UX design.
I was brought on this project as creative director, branding and marketing specialist, and UX/UI designer.
- Tested low-fi mockups with client and 2 users
- Used feedback to proceed to modifications to the design
-Prepared high-fi files and notes
- Developed the Website (Front-end Development)