Creativity meets Strategy
FUSAM News Agency needed a total rebranding for their news website Benjamin Franklin, from its very name to a new Identity/Logo, and a new UI Design.
Role: Art Direction, Brand Marketing Strategy, Identity/Rebranding,
UX/UI Design, Development.
My concepts, ideas, sketches, and wireframes were based on the first creative consultations that I had with the client, along with the deep market and competitor research I conducted. Listening and asking many questions in order to define what are the expectations and objectives around the future product is important in the early stages of the project.