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UX/UI

Design

Interactivity for all

CASE STUDY

Carol Indigo
Interior Design

Challenge

Carol Indigo needed a digital solution to showcase her work as an interior designer and sell the products she represents. 

Role: UX, UI, Branding.

 

Process

COMPARATIVE ANALYSIS

 

The first step was to research and evaluate the competition. I compared competitors websites for usability and main features, and conducted a heuristic evaluation.

 

USER SURVEYS - INTERVIEWS

 

A survey was created, the questions targeted potential needs and goals. I also conducted phone interviews with five of the survey participants to learn more about their habits when it comes to buying interior decoration and furniture.

 

CREATING PERSONAS

 

Based on customer goals and behaviors, four different personas were created to help guide design decisions.

SITE MAP

SKETCHES

I sketched multiple design options based on the research.

WIREFRAMES / PROTOTYPING

Based on the sketches developed, I prepared low-quality wireframes and conducted paper prototype usability tests with

5 users.

CUSTOMER JOURNEYS / USER STORIES

Using the personas profiles, I imagined different goals to understand what the whole experience would be for them. This gave powerful insights on what could be helpful or frustrating in the app design.

Result

Carol Indigo Web App > Desktop

 

Carol Indigo Web App > Mobile

 

UI/UX & Interactive Projects Snapshots