UX/UI
Design
Interactivity for all
CASE STUDY
Carol Indigo
Interior Design
Challenge
Carol Indigo needed a digital solution to showcase her work as an interior designer and sell the products she represents.
Role: UX, UI, Branding.
Process
COMPARATIVE ANALYSIS
The first step was to research and evaluate the competition. I compared competitors websites for usability and main features, and conducted a heuristic evaluation.
USER SURVEYS - INTERVIEWS
A survey was created, the questions targeted potential needs and goals. I also conducted phone interviews with five of the survey participants to learn more about their habits when it comes to buying interior decoration and furniture.
CREATING PERSONAS
Based on customer goals and behaviors, four different personas were created to help guide design decisions.
SITE MAP
SKETCHES
I sketched multiple design options based on the research.
WIREFRAMES / PROTOTYPING
Based on the sketches developed, I prepared low-quality wireframes and conducted paper prototype usability tests with
5 users.
CUSTOMER JOURNEYS / USER STORIES
Using the personas profiles, I imagined different goals to understand what the whole experience would be for them. This gave powerful insights on what could be helpful or frustrating in the app design.
Result
Carol Indigo Web App > Desktop
Carol Indigo Web App > Mobile
UI/UX & Interactive Projects Snapshots
