Case Study - Hoang
Dr Hoang had expanded her practice into writing books and wanted to start a holistic e-commerce store. Her current website didn't meet her new objectives nor the needs of the category of users targeted.
Defining the Challenge
The website needed a deep reorganization of content,
a work on the redefinition of the purpose, and a minimalistic design, which would better serve the user and create conversion.
Who are the users?
The main part of users are families, parents of children, infants ; as well as adults suffering from years lasting complex pain - like trauma injury.
I was brought on this project
as user experience designer,
information architect, user interface designer and art director.