Case Study - Carol Indigo
Carol Indigo, interior designer, wanted to access new markets through the use of internet and e-commerce.
Defining the Challenge
Carol Indigo needed a complete solution, from the creation of an attractive brand solution to the UX design of an e-commerce app, developed for desktop and mobile.
The typical users:
- Busy professionals
- Home owners
- Newly married couples
I was brought on this project as user experience designer, user interface designer, and art director.
The first step was to research and evaluate the competition. I compared competitors websites for usability and main features, and conducted a heuristic evaluation.
A survey was created, the questions targeted potential needs and goals. I also conducted phone interviews with five of the survey participants to learn more about their habits when it comes to buying interior decoration and furniture.
Based on customer goals and behaviors, four different personas were created to help guide design decisions
User Journeys / Stories
Using the personas profiles, I imagined different goals to understand what the whole experience would be for them. This gave powerful insights on what could be helpful or frustrating in the app design.
I sketched multiple design options based on data collected during the research process.
Based on the sketches developed, I prepared low-quality wireframes and conducted prototype usability tests with several users.
- Modifications, based on testing results, were made to the UX and UI design.
- The last step was to prepare high-fi files and notes.