Case Study - Carol Indigo
Carol Indigo, interior designer, wanted to access new markets through the creation of an online brand, a website, and the use of
Defining the Challenge
Carol Indigo needed a complete solution, from the creation of an attractive brand solution to the UX design of an e-commerce app, developed for desktop and mobile.
The typical users:
- Busy professionals
- Home owners
- Newly married couples
I was brought on this project as user experience designer, user interface designer, and art director.
A survey was created, the questions targeted potential needs and goals. I also conducted phone interviews with five of the survey participants to learn more about their habits when it comes to buying interior decoration and furniture.
User Journeys / Stories
Using the personas profiles, I imagined different goals to understand what the whole experience would be for them. This gave powerful insights on what could be helpful or frustrating in the app design.
I sketched multiple design options based on data collected during the research process.